Features

Everything you need to turn WhatsApp into a revenue channel

Built for Shopify brands serious about measurable marketing ROI.

Core feature

Revenue Attribution Engine

Every Shopify order is checked against 4 signals to determine if it was driven by a WhatsApp message. One order, one source. Zero double-counting.

  • ✓ 4-signal waterfall: discount code, UTM click, pixel session, profile match
  • ✓ Confidence levels (HIGH / MEDIUM / LOW) on every attribution record
  • ✓ 5 attribution models: Last Touch, First Touch, Linear, Time Decay, AI (Claude)
72%average attribution coverage rate
Signal 1: Discount code CART10_4923 - MATCH
Signal 2: UTM click — skipped (already matched)
Attribution: Cart Recovery Journey · 100% · $349
Highest ROI

Cart Recovery Journeys

A 3-step automated WhatsApp sequence fires whenever a customer abandons a cart. Each message is personalized, and the final message includes a unique discount code that tracks recovery directly to the order.

  • ✓ Message 1 at 1 hour: reminder with product name and cart link
  • ✓ Message 2 at 24 hours: soft nudge with product image
  • ✓ Message 3 at 72 hours: unique 10% off code auto-generated per customer
30%average cart recovery rate
T+1hSent · 78% opened
Hi! You left Blue Jacket in your cart.
T+24hSent · 52% opened
Still thinking? Your cart is waiting.
T+72hSent · 15.9% redeemed
Last chance: 10% off with CART10
Real-time

Customer Sync (Shopify to WhatsApp)

WappEngage listens to all Shopify customer webhooks and keeps your WhatsApp contact list in sync automatically within seconds.

  • ✓ All Shopify webhooks registered on install (customers/create, orders/paid, checkouts/create)
  • ✓ Phone number normalization — handles various international formats
  • ✓ Customer attributes synced: name, email, phone, order count, LTV
<5ssync latency (P99)
customers/create
Alex Martin · +14155551234
✓ Synced to WhatsApp contacts
orders/paid #4923
Order count: 3 · LTV: $820
✓ Contact updated
checkouts/create
Cart abandoned · $49.99
✓ Journey triggered
Powered by Claude AI

AI Segments

Type a plain-English description of the customers you want to reach. Claude converts it into precise segment rules, predicts the segment size, and estimates the revenue range.

  • ✓ Natural language input gives structured segment rules in seconds
  • ✓ Predicted member count and revenue range before you send
  • ✓ Segments exported to your WhatsApp provider for broadcast targeting
10sfrom prompt to segment
"Customers who ordered last month but not this month"
Generated Rules:
✓ Last order date: prev month
✓ No orders this month
✓ WA opted-in: True
287 customers · est. $1.8K–$2.3K revenue
Segmented

Broadcasts

Send segmented WhatsApp broadcasts to any customer segment. WappEngage tracks revenue from every broadcast by tagging links with UTMs and matching orders back to the send.

  • ✓ Revenue attribution for every broadcast send (UTM-tagged links)
  • ✓ Smart send-time recommendation based on your audience data
  • ✓ Performance dashboard: revenue, ROAS, click rate per broadcast
28xaverage broadcast ROAS
Summer Sale Broadcast — Performance
Delivered
2,847
Opened
2,789 (98%)
Clicked
423 (14.9%)
Ordered
89 (3.1%)
$1.8K revenue· 28x ROAS
3 widget types

WhatsApp Opt-In Widgets

Grow your WhatsApp subscriber list directly from your Shopify store. Three widget types: popup, checkout checkbox, and spin wheel.

  • ✓ Popup widget: shown after 30s / exit intent — avg 4.2% conversion
  • ✓ Checkout checkbox: "Get order updates on WhatsApp" — avg 67% opt-in
  • ✓ Spin wheel: gamified discount spin — avg 8.9% conversion
67%checkout opt-in rate (avg)
💬Popup Widget
4.2% conv.
✓Checkout Checkbox
67% conv.
◎Spin Wheel
8.9% conv.
Shopify Web Pixel

Web Pixel Tracking

WappEngage installs a Shopify Web Pixel on your storefront that captures customer behavior events. These events power attribution Signal 3.

  • ✓ Uses Shopify Customer Events API (official, not third-party JS)
  • ✓ Zero performance impact — runs as a Shopify-managed sandboxed pixel
  • ✓ Events stored with customer_id for phone number matching
11%of orders attributed via pixel (Signal 3)
page_viewed · 21:43:02
product_added_to_cart · 21:44:18
checkout_started · 21:45:01
order_completed · 21:47:33
Shopify Billing

Shopify Billing Integration

WappEngage uses Shopify's native recurring billing API. No separate payment gateway. Managed directly from your Shopify Admin.

  • ✓ Billed through Shopify — appears on your monthly Shopify invoice
  • ✓ Upgrade, downgrade, or cancel directly from Shopify Admin
  • ✓ Shopify handles failed payments, retries, and plan changes automatically
0external payment methods required
Shopify Admin - Apps - WappEngage
Manage subscription here
StatusActive · Pro plan
Next billingJuly 17, 2026
Billed viaShopify Billing

Start proving your WhatsApp ROI today.

14-day free trial · No credit card · Cancel anytime

Join Shopify brands worldwide using WappEngage to attribute WhatsApp-driven revenue with confidence.

Install on Shopify — FreeBook a 15-min demo

Available on the Shopify App Store · Managed from your Shopify Admin